Marketing Framework

We feel the pain of our customers

Written by Kevin Riccio on 3/2/2021

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5 Problems Specific to These Customers:

  1. Over-reliance on Business Owners: The company’s operations, and hence its success, is overwhelmingly dependent on the business owner, making it unstable.
  2. Inefficient Cash Flow Management: Difficulty in predicting cash inflows and outflows, leading to potential liquidity issues.
  3. Inadequate Financial Goal-Setting: Struggling to set clear, actionable financial goals that align with their broader business objectives.
  4. Ambiguous Financial Performance Metrics: Business owners lack a straightforward way to discern what’s operational and what’s dragging the company down.
  5. Undefined Path to Success: They aspire for growth and profitability but don’t possess a concrete plan to achieve it.

5 Emotional Pain Points Specific to These Customers:

  1. Anxiety: Constant worry about where the business stands financially and how to navigate future challenges.
  2. Frustration: Feeling stuck, knowing they need to make changes but not sure where to start.
  3. Isolation: Belief that they’re alone in their financial struggles, without adequate support or guidance.
  4. Directionlessness: Experiencing a sense of drifting without clear goals, leading to decreased motivation.
  5. Fear of Stagnation: Worries about competitors outpacing them, their business becoming obsolete, or missed growth opportunities.

5 Promises to Address These Problems/Pain Points:

  1. Stability and Independence: “We’ll craft strategies that let your business thrive, even when you’re not at the helm every second.”
  2. Break the Cash Flow Cycle: “Our expert financial strategies will position you for growth, making you attractive for financing.”
  3. Crystal-Clear Insights: “You’ll gain clear, actionable insights into your business’s financial health, empowering you to make informed decisions.”
  4. Roadmap to Success: “Together, we’ll set precise financial goals, charting a course for sustainable growth and profitability.”
  5. Strategic Blueprint: “You’ll receive a step-by-step financial action plan, guiding you to the success you envision.”